The Voice of West Virginia's Hospitality Industry

Advocacy, education, and collaboration for restaurants, hotels, attractions, and tourism businesses across the state.

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A dedicated advocate  for West Virginia businesses and organizations in the hospitality and travel industry

WVHTA is the official voice of West Virginia's hospitality and tourism industry, representing restaurants, hotels, attractions, and CVBs to state government and the private sector.

We unite and advocate for our members, providing the legislative protection, industry education, and business connections that help West Virginia's hospitality businesses thrive.

Meet our team →
Four friends enjoying a meal and laughing together outdoors at a restaurant table with wine glasses.

The Industries We Serve

  • Restaurants & Food Service

    From family diners to fine dining establishments, restaurants are the heart of West Virginia's hospitality industry. WVHTA provides the advocacy, resources, and connections that help your restaurant thrive in a competitive market.

    A table set with various dishes including a slice of pizza, a salad with avocado, fried chicken wings with celery and dipping sauce, a sandwich with chips, a plate of beef with mashed potatoes, a drink with a citrus slice, and two small glasses of drinks, all on white plates with a blue rim.

  • Lodging

    Hotels, resorts, and lodging facilities create the foundation for West Virginia's tourism economy. WVHTA supports your property with legislative advocacy, industry partnerships, and tools to enhance guest experiences and profitability.

    Group of four men walking out of a clubhouse or lodge, smiling and chatting, with a golf club bag. The building has stone and wood architecture with large lamps hanging from the roof. A golf cart is parked beside the building, and greenery is in the foreground.

  • Travel & Attractions

    West Virginia's attractions draw visitors from across the country to experience our state's natural beauty and unique destinations. WVHTA connects attraction operators with resources, advocacy, and networking opportunities that drive visitation and revenue.

    A bartender adds smoke to a vibrant red cocktail garnished with fruit and herbs, held by a long-stemmed glass.

  • Beverage Industry

    Breweries, wineries, and beverage producers are vital contributors to West Virginia's growing tourism and hospitality landscape. WVHTA advocates for fair regulations and provides industry connections that help your beverage business grow.

  • Convention & Visitors Bureaus

    CVBs play a crucial role in promoting destinations and driving economic impact across West Virginia. WVHTA supports your bureau with legislative representation, best practices, and statewide collaboration to strengthen tourism development.

  • Associates

    From students and educators to suppliers and industry supporters, associates play an essential role in West Virginia's hospitality ecosystem. WVHTA welcomes you to connect with the industry, access resources, and contribute to the growth of tourism across our state.

Testimonials
Strong Advocate For You
Strong Advocate For You

“West Virginia Hospitality & Travel Association is a strong advocate for you in Charleston and provides great resources for your business.” – Annette Gavin Bates, CEO of the Jefferson County Convention & Visitors Bureau

Relentless effort
Relentless effort

“Thank you, WVHTA, for all you do to support the tourism industry across West Virginia. Whether it’s advocating for skiing, restaurants, craft beverages, lodging, mountain biking, or rafting, we greatly appreciate the dedication and relentless effort you put into strengthening our industry.” – Preston Cline, Snowshoe Mountain

Grateful
Grateful

“My family business is grateful to join the West Virginia Hospitality & Travel Association which represents so many Mountain State businesses!” – Joshua Higginbotham, Historic Woodlawn Estate

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Hear from West Virginia hospitality leaders about why they appreciate WVHTA

Join us for Hospitality University in 2026

Network, learn, and elevate West Virginia’s hospitality industry together!

Register online →